According to the latest industry sources, the Thiruchitrambalam group is planning a major promotional campaign for the film, which is slated for a major release on the 18th of next month. The makers are now gearing up for the audio launch of the film which is scheduled to be held on July 30 at the Nehru Stadium in Chennai.

Dhanush will complete his promotional duties for The Gray Man and will continue to work on this film. Thiruchitrambalam was written by the actor himself and Mithran Jawahar directed the film. In its form, it has 3 women leads with Nitya Menen, Priya Bhavani Shankar and Raashi Khanna.